---
title: Charting New Waters for Audience Behaviour
description: Conference News has teamed up with IDENTITY to investigate the industry's perception of event audience behaviour.
image: https://marketing.conference-news.co.uk/hubfs/MCR%20Report%20-%20Book%20Asset%20(2).png
---

[![Conference News](https://marketing.conference-news.co.uk/hs-fs/hubfs/CN%20Logo-2.png?width=245&height=25&name=CN%20Logo-2.png "Conference News")](https://www.conference-news.co.uk)

[![Identity](https://marketing.conference-news.co.uk/hs-fs/hubfs/Identity_Logo_Grey%20(1).jpg?width=132&height=25&name=Identity_Logo_Grey%20(1).jpg "Identity")](https://identityglobal.com/)

# Charting New Waters for Audience Behaviour

Conference News and IDENTITY have teamed up to investigate the industry's perception of audience behaviour.

Surveying over 100 event organisers, this white paper uncovers key insights on evolving audience behaviours, marketing dynamics, engagement strategies, and loyalty trends.

This white paper also delves into current practices and challenges, highlighting the importance of adaptable engagement, tailored communication, and innovative event formats that meet today’s shifting audience expectations. Discover actionable strategies for creating impactful, immersive event experiences that resonate with audiences across both in-person and virtual formats.

To download the whitepaper, request it [here](https://share-eu1.hsforms.com/1MhBBe24hRuqSihL-DlYnVgf5drn).

[![IDENTITY 2024 White Paper - Image](https://marketing.conference-news.co.uk/hs-fs/hubfs/IDENTITY%202024%20White%20Paper%20-%20Image.png?width=500&height=500&name=IDENTITY%202024%20White%20Paper%20-%20Image.png "IDENTITY 2024 White Paper - Image")](https://share-eu1.hsforms.com/1hacLnZtnSGqeTRm2RozcsAf5drn)

<https://www.linkedin.com/showcase/conference-news/> <https://www.instagram.com/conferencenews/?hl=en> <https://twitter.com/Conference_News> [mailto:conferencenews@mashmedia.net](mailto:conferencenews@mashmedia.net)